Translating marketing collateral
- Posted by Stephen Whiteley
- On 05/04/2015
- Business translation, corporate translation, cost saving, desktop publishing, process, Quality, words
For documentation which is aimed at capturing people’s attention and imagination, a slightly less literal approach to translation is often appropriate: the key purpose of the translation of marketing collateral, for instance, is to render the original in a register which is appropriate to the market to which it is destined. Remember, though, that if […]
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