‘Free-from’ formulas will continue to define the face of the fashion industry in the years to come. In 2010, 13% of new skin care, hair care and cosmetics claimed to be paraben-free, and almost 9% purported to be organic (twice as many as in 2007). This tendency will only increase.
These changes will be reflected more and more in a change of tone in advertising, with customers preferring a direct, honest approach which respects their intelligence. QuickSilver Translate will help you maintain a consistent voice across all of your multilingual documentation, as well as express your core message in a culturally appropriate idiom.