Hospitality, Travel, Tourism, and Leisure together make up one of the most successful and competitive sectors in the world today.
Tourism has suffered as a result of the recent crisis, but international passenger travel and travel within Asia continue to be two bright spots in the industry. Hotel occupancy and airline traffic are strong in emerging nations including India, China and the surrounding Asian region, as well as in Brazil, which has seen huge economic growth in recent years.
Local competition is fierce. Dozens of new discount airlines have been launched in emerging nations in the past few years, some of them with great success.
These changes all reflect an ever increasing need to target consumers in a variety of different language areas. It is no longer enough to assume that all air-travellers or tourists will speak English, or that they will accept marketing in a language or cultural register which is not their own. Perhaps more than any other, the travel industry needs the sort of localisation and translation expertise which QuickSilver Translate offers.
Attracting worldwide visitors requires translation, and most translation in this industry involves small and frequent updates in multiple files across multiple languages. QuickSilver’s Translation Memory (TM) based methodology means that you will only pay for changes made, rather than for the translation of the entire document, each time you adjust a few paragraphs.