- Posted by Stephen Whiteley
- On 03/09/2019
Top 3 ways to boost sales through SEO and localization
The importance of organic SEO in the growth of a business cannot be overstated, most notably when such firms are looking to target a local market. Website localization involves a lot of careful and strategic planning. If these steps are correctly applied, you could be doing more harm than good in terms of Website optimization.
Recognizing that people tend to relate more with contents written in their language outlines the need to structure your website for local contents. This is emphasized by the fact that more than 85% of internet users say having access to information in their language is essential when making an online purchase decision. But how do we even draw traffic and consequently costumers to our localized website? This question is best answered if your knowledge of SEO and website localization is good.
As mentioned in the first line, SEO is crucial to the growth of any business, but how can we optimize our local contents to boost our SERPs? This is why i will be sharing the 3 best methods you can use to boost your SEO with Localized content.
Target Local Keywords to Build a Language-Specific SEO Strategy
We all know that keywords vary from country to country, so understanding the right local keyword to strengthen your content with is essential.
You must have local SEO experts research keywords every time you localize for a new country or region. If you stop at directly translating English keywords together with your content, you might risk losing a significant amount of audience. People are regularly using these keywords to search for your products online; it is, therefore, part of improving local SEO.
SEO and localization – Optimize Site Speed
Over 47% of internet users expect a page to load in less than 3seconds(Google recommends a maximum of 3seconds). For your local website to rank higher in search engines, you need to work on your site and page speed.
Site speed is dependent on various factors ranging from website host, visuals, plugins, a high number of ads, over-crowded HTML or unnecessary CSS. When undergoing a website localization project, many of these details can make your translated pages run slower.
Additionally, internet providers have set separate standards for a different country when it comes to speed. You can tackle this issue by building a simplified version of your website when launching in a country where the internet is slow. The use of local servers or a Content Delivery Network (CDN) can also have a positive effect on how your pages upload in each country.
Build Local Backlinks
We expect high-quality content to bring in backlinks. However, it wouldn’t be wise to wait until an important website links to your content. You should be able to work on generating local backlinks for a local website.
Conclusion – SEO and localization
Applying these 3 strategies the right way will help your local content rank high on the SERPs. It will also serve your potential visitors with contents in their preferred language. Simply localizing your website won’t deliver the right results except you manage to rank high translated pages. Experts in website localization can help provide solutions to all technical issues related to SEO. They can improve your online presence in local markets.