Tag Archives: Marketing

Why translate marketing collateral?

Posted ago by John Gray

In an increasingly globalised and borderless world, communicating your global message to local markets is more important than ever. The quality of your translated content speaks volumes for your own commitment to quality and respect for local cultures. The public …

The ‘traditional’ translation cycle

Posted ago by John Gray

We have touched on what the process of translation looked like in the past. Even fifteen years ago, there was often no other option than to work with hard copies of documents, and re-type the finished translation. Apart from the …

Translation solutions for the housing sector

Posted ago by John Gray

The financial crisis has had a huge impact on the housing and construction market, particularly in countries such as Spain. In light of the many challenges and setbacks the construction industry has undergone in recent years, it is now more …

Same language, different markets

Posted ago by John Gray

To take just one example: in different forms of contemporary Spanish, a toilet can be indoro, taza de baño, retrete, wáter or poceta. A simple writing pen could be a bolígrafo, birome, lapicero, puntabola, esfero, pluma and lapiz-tinta. In Spain, …

Localize, localize, localize!

Posted ago by John Gray

In an increasingly globalised and borderless world, communicating your global message to local markets is more important than ever. The quality of your translated content — whether in your webpage, marketing collateral or legal documentation — speaks volumes for your …