Tag Archives: localization

Spanish twists and turns

Posted ago by Stephen Whiteley

Spanish is the fourth most widely spoken language − after Mandarin, English, and Hindustani − and is arguably the most translated language in the world. This Romance language, originally spoken in northern Spain, gradually became the principal language of government …

First steps towards localization

Posted ago by Stephen Whiteley

Before embarking on localization, there are various questions that any company needs to resolve. These fall into four main categories. Whether to outsource or do work in-house. Do you have a better chance of meeting your goals if you use …

Metrics for evaluating translations

Posted ago by Stephen Whiteley

We have established again and again that the ‘quality’ of a translation is very hard to measure absolutely. Beyond certain objective indices that everyone can agree on (linguistic mistakes, correct use of industry terminology, correct use of terminology specified by …

Translating for the textile industry

Posted ago by Stephen Whiteley

QuickSilver partners with a number of leading textile and clothing companies, including Inditex, Bershka and Blanco. One of the keys to these companies’ success is their ability to respond rapidly and effectively to the market – the Inditex group, for …

Why translate marketing collateral?

Posted ago by Stephen Whiteley

In an increasingly globalised and borderless world, communicating your global message to local markets is more important than ever. The quality of your translated content speaks volumes for your own commitment to quality and respect for local cultures. The public …