Tag Archives: language

Translation challenges in the retail industry

Posted 65 days ago by John Gray

Catalogues, brochures, billboards, inserts Online marketing, social networking, eCommerce sites Point-of-sale text, in-store displays, merchandising, signage User manuals, packages, after-sale materials Human resources documentation (training materials etc) The importance of tailoring your marketing and sales documentation to local markets cannot …

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BEST OF SPAMBOTS

Posted 343 days ago by John Gray

UPDATE: This is out of all control. Apparently there is an exponential tendency – approve one, and more and more spambots flock to your post. I’m not sure whether to close the comments or see exactly how far this can …

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Facebook Digest 14/3/11: a meal eaten sideways

Posted 438 days ago by John Gray

The process of translating comprises in its essence the whole secret of human understanding of the world and of social communication. Hans Georg Gadamer UNTRANSLATABLE WORDS #19: Kwarandzyey azMamweg (Korandje) – “dates that aren’t quite ripe yet, but that already …

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From pidgin to creole

Posted 458 days ago by John Gray

A creole language is one which arises from the fusion of two or more cultures, typically in a colonial context. It is distinct from a pidgin, which is the name given to the rough-and-ready dialect spoken when people of different …

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Verbs for tranferring data

Posted 459 days ago by John Gray

There is a curious disconnect in the English language which has only opened itself up in recent decades. It is connected to the new electronic media, above all social networks, and it has to do with the transferal of certain …

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