Tag Archives: fruitcake

Translation challenges in the retail industry

Posted 65 days ago by John Gray

Catalogues, brochures, billboards, inserts Online marketing, social networking, eCommerce sites Point-of-sale text, in-store displays, merchandising, signage User manuals, packages, after-sale materials Human resources documentation (training materials etc) The importance of tailoring your marketing and sales documentation to local markets cannot …

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Sweet bread

Posted 337 days ago by John Gray

“In the sunny Balearic island of Mallorca, one wouldn’t dream of starting the day without a cup of coffee and this traditional sweet bread…Once you taste the pleasures of its flavors, we bet you’ll want to make it part of …

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Ways to say crazy 2: gnomes in the loft

Posted 424 days ago by John Gray

Idiomatic turns-of-phrase often reflect the culture or country in which they are used. We have already looked at some typically British phrases, like bats in the belfry and mad as a March hare. In Australia, someone who is a little …

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Ways to say crazy

Posted 436 days ago by John Gray

The British love eccentrics. Perhaps it is a result of the emphasis British society has always put on individualism, or maybe it’s just the weather, but there has always been a special kind of respect and admiration paid to people …

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