Tag Archives: Business translation

Translation Memory: potential pitfalls

Posted ago by John Gray

We have emphasised the many benefits associated with using translation memories and other computer-assisted translation technology. But, of course, there are certain pitfalls to be avoided when working with TM.

Optimising your internal review process 1: what can go wrong

Posted ago by John Gray

The most successful corporate translation projects are those in which all participants are satisfied with the final result. And one of the keys to this success is the active participation of a client reviewer, a real expert in the product …

The ‘traditional’ translation cycle

Posted ago by John Gray

We have touched on what the process of translation looked like in the past. Even fifteen years ago, there was often no other option than to work with hard copies of documents, and re-type the finished translation. Apart from the …

Translation challenges in the retail industry

Posted ago by John Gray

Catalogues, brochures, billboards, inserts Online marketing, social networking, eCommerce sites Point-of-sale text, in-store displays, merchandising, signage User manuals, packages, after-sale materials Human resources documentation (training materials etc) The importance of tailoring your marketing and sales documentation to local markets cannot …

Quality in translation 6: quality checking

Posted ago by John Gray

An important aspect of ensuring that the finished translation is of an absolutely optimum standard is what are sometimes called the ‘quality control’ stages of the translation process. Good LSPs generally have two or more stages of what is known …